00000nam 2200000 4500 INLIS000000000004307 07478/MKRI-P/XII-2007 20221012021837 0010-0520004307 221012################|##########|#eng## 9780-07-3256238 eng 302.23 302.23 BAR i Baran, Stanley J. Introduction to mass communication : media literacy and culture 07478 / Stanley J. Baran keempat New York : Thomson, 2007 xxxvi, 533 p. : :ill. ; 27,5 cm Indeks : index This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this culture perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Mass Media Mass Media and Culture Media Literacy 07478/MKRI-P/XII-2007