00000nam 2200000 4500 INLIS000000000000431 20221112104347 0010-0520000431 221112################|##########|#eng## 0-471-26807-0 eng 658.409 658.409 GAI c Gaines-Ross, Leslie CEO Capital : A Guide to Building CEO Reputation and Company Success / Leslie Gaines-Ross New Jersy : John Wiley & Sons, 2003 xxi, 266 p. : illus. ; 24 cm. p. 233-255 Research confirms what every knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and senior executive at the legendary public relations firm Burson-Marsteller, descibes in practical, straightforward terms the successful strategies CEO's can follow to earn and sustain enduring corporate reputations. 12219/MKRI-P/III-2009 12218/MKRI-P/III-2009 12218/MKRI-P/III-2009 12219/MKRI-P/III-2009 12219/MKRI-P/III-2009 12218/MKRI-P/III-2009