00000nam 2200000 4500 INLIS000000000004359 07472/MKRI-P/XII-2007 20221013030524 0010-0520004359 221013################|##########|#eng## 978-0-072885793 eng 302.23 302.23 DOM d Dominick, Joseph R. Dynamics of Mass Communications ; Media in The Digital Age / Joseph R. Dominick New York : Universal Publishing, 2005 xxiv, 494p.; 25,3cm. ; 25,3cm. Indeks : Indeks The eight edition contains five parts. Part I (The Nature and History of Mass Communication) present the intellectual context for the rest of the book. Part II represent the core of the book. Part III (Specific Media Proffesions) examine three specific proffesions closely associated with the mass media : new reporting, public relation and advertising. Part IV (Specific of the Mass Media) examine both the formal and the informal controls that influence the media. The concluding section (Part V, Impact of the Media) continues emphasize the social effects of the mass media. 1. Mass Media 07472/MKRI-P/XII-2007