00000nam 2200000 4500 INLIS000000000005658 01231/MKRI-P/I-2005 20221025100029 0010-0520005658 221025################|##########|#eng## 0-864-83711-0 eng 324.73 324.73 ANS g Ansolabehere, Stephen Shanto Iyengar Going Negative : How Political Advertisements Shrink & Polarize the Electorate 01231 / Stephen Ansolabehere and Shanto Iyengar New York : KemasBuku, 1997 VIII, 243 hlm.; 23 cm ; 23 cm I. Judul Winner of the 1996 Goldsmith book prize. Political advertisisng has been called the worst cancer in American siciety. Candidates spend millions on ads that are nothing more than nasty personal attacks on their rivals. Now, in a landmark six-year study, two of the nation's leding political scientist show exactly how cancerous the ad spot has become. Drawing on both laboratory exsperiments and the real world of America's presindential, gurbernatorial, and congressional races, the authors argue that negative advertising depresses voter turnout, and that political counsultant intentionally use ads for this purpose. Proses Politik Amerika 01231/MKRI-P/I-2005