00000nam 2200000 4500 INLIS000000000006318 20221112011253 0010-0520006318 221112################|##########|#eng## 0-8039-5964-8 eng 658.8 658.8 MOR b Morris, Michael H. [et.al] Business To Business Marketing : A Strategic Approach / Michael H. Morris [et.al] 3 rd. ed. London : Sage Publication, 2001 XXIII, 536 hlm.; 26 cm. ; 26 cm. Indeks : Index Thoroughly updated throughout this much-anticipated new edition provides students with a comprehensive, state of the art view of business to business marketing. Whith a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long term customer relationships. Manajemen Penjualan 01666/MKRI-P/II-2005 01666/MKRI-P/II-2005