00000nam 2200000 4500 INLIS000000000000669 20221112092625 0010-0520000669 221112################|##########|#eng## 0471348856 eng 647.940 647.940 HSU m Hsu, Cathy H.C. and Tom Powers Marketing Hospitality / Cathy H.C. Hsu 3rd ed. New York : John Wiley & Sons, 2001 xxii, 360p. : : illus, ; 24cm. Indeks : p.345 - 360 This book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan. Hospitality industry-Marketing 11018/MKRI-P/XI-2008 11019/MKRI-P/XI-2008 11019/MKRI-P/XI-2008 11018/MKRI-P/XI-2008 11018/MKRI-P/XI-2008 11019/MKRI-P/XI-2008