00000nam 2200000 4500 INLIS000000000006821 20221102105425 0010-0520006821 221102################|##########|#eng## 476 eng 343.082 343.082 NEW i Newman, Michael Irrefutable 22 Laws of Advertising Singapore : John Wiley & Sons (Asia), 2004 242 hal ; 24 cm ; 24 cm Indeks : Index This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today. Hukum Publik 00873/MKRI-P/I-2005 00873/MKRI-P/I-2005