00000nam 2200000 4500 INLIS000000000008721 20200508204509 200508||||||||| | ||| |||| ||eng|| 9780072837865 010-0520008721 eng 380.11 380.11/MAR/M Donald R. Cooper Pamela S. Schindler Marketing research New York Mc Graw Hill 2006 xix,790 hal. : il.; 29 cm. Indeks : p.771-790 p.726-749 Marketing Research is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported marketing decisions with undergarduate students preparing to be future marketers. We have used our research and teching experience and our numerous research industry contacts to create a textbooks full of practical examples and researcher insights. Marketing research