00000nam 2200000 4500 INLIS000000000008722 20200508204509 200508||||||||| | ||| |||| ||eng|| 0470051434 010-0520008722 eng 380.11 380.11/SIN/S Arun Sinha Sweet Spot Canada Wiley Publishing 2007 xviii, 238 p. :il.; 24 cm. Indeks : p.234-238 p.232-233 The sweet spot is that instant in which athletes at the top of their game make difficult tasks look easy. But sweet spots aren't the sole preserve of sports. Business, too, has its sweet spots- when a company's brands, products and services, finances, leaders, and marketers are all in tune with each other and with consumer needs aspirations, and budgets. When a business hits its sweet spot and everyone in the organization is aligned properly, growth, innovation, and success become natural and easy. Marketing Business