00000nam 2200000 4500 INLIS000000000008736 20200508204512 200508||||||||| | ||| |||| ||eng|| 0072525231 010-0520008736 eng 381.1 381.1/PER/B William D. Perreault Jr. E Jerome McCarthy Basic Marketing: a global-managerial approach 15th Ed. New York McGraw-Hill 2005 xii, 793 p. :illus.; 28 cm. Indeks : I1-I32 This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well. Marketing