00000nam 2200000 4500 INLIS000000000008749 20200508204516 200508||||||||| | ||| |||| ||eng|| 9780073137636 010-0520008749 eng 650 650/PET/M J. Paul Peter James H. Donnelly Jr. Marketing Management: Knowledge and Skills 8th Ed. New York McGraw-Hill 2007 xvii, 813p. :illus.; 26cm. Indeks : p.796-813 p.788 Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, provides an overview of critical issues in marketing management, helping students to develop the skills necessary to create and sustain successful marketing strategies. Through comprehensive text chapters that analyze the marketing process and 40 cases that go beyond traditional marketing principles, Marketing Management brings to life the role of marketing in cross-functional business and organization strategies. Marketing-Management