00000nam 2200000 4500 INLIS000000000008791 20200508204527 200508||||||||| | ||| |||| ||eng|| 0787982792 010-0520008791 eng 650 650/WEI/U Mark Weiner Unleashing The Power of PR: contrarian's Guide to Marketing and Communication Ed. 1 San Francisco Jossey-Bass 2006 xi, 246p. :ill.; 24 cm. Indeks : p.237-247 Unleashing The Power of PR explains how to use market research methods to plan and evaluate and public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. Public Relation - Business Communication