00000nam 2200000 4500 INLIS000000000000952 10562/MKRI-P/XI-2008 10563/MKRI-P/XI-2008 20221025102007 10563/MKRI-P/XI-2008 10562/MKRI-P/XI-2008 0010-0520000952 221025################|##########|#eng## 041595787-7 eng 324.70973 324.70973 JOH n Johnson, Dennis W. No Place for Amateurs : How Political Consultants are Reshaping / Dennis W. Johnson 2nd ed. London : Routledge, 2007 xxi, 313 p. ; 23 cm ; 23 cm Indeks : p. 305 - 313 The Author of book, Dennis W. Johnson offers an insider's guide to how political consultants are reshaping American campaigns and elections. Despite the growth of citizen activitism sparked by mobile technology, social networking, and online communication, professional consultants are still the ones who call the shots in U.S. elections. This book critically examines the role played by political consultants who apply their skills and technologies to elect their candidates and clients. It shows how campaign weaponry is used by professionals and how consultants have become indispensable to modern campaigns. This book highlights the new technologies of micro-targeting and online communication, the new realities of fundraising, and the latest examples of modern election techniques. Political consultants - United States Political campaigns - United States 10562/MKRI-P/XI-2008 10563/MKRI-P/XI-2008