00000nam 2200000 4500 INLIS000000000009631 20221024095025 0010-0520009631 221024################|##########|#eng## 978-1-107-07360-9 eng 324.2 324.2 LUP p Lupu, Noam Party Brands in Crisis : Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America / Noam Lupu Cet. 2 Cambridge : Cambridge University Press, 2017 xv, 247 p. : : illus. ; 24 cm. Party Brands in Crisis offers an explanation that highlights the effect of elite actions on voter behavior. During the 1980s and 1990s, political elites across the region implemented policies inconsistent with the traditional positions of their party, provoked internal party conflicts, and formed strange-bedfellow alliances with traditional rivals. These actions diluted party brands and eroded voter attachment. Without the assured support of a partisan base, parties became more susceptible to short-term retrospective voting, and voters without party attachments deserted incumbent parties when they performed poorly. Party Brands in Crisis offers the first general explanation of party breakdown in Latin America, reinforcing the interaction between elite behavior and mass attitudes. Political Parties--Latin America Party Affiliation--Latin America Party Dicipline--Latin America 26491/MKRI-P/XII-2018 26491/MKRI-P/XII-2018