| Judul | Strategy : A View From The Top (An Executive Perspective) / Cornelis A.de Kluyver and John A. Pearce II |
| Pengarang | Kluyver, Cornelis A.de and John A. Pearce II |
| EDISI | 2nd ed. |
| Penerbitan | New Jersey : Elsevier, 2006 |
| Deskripsi Fisik | xvi, 159 p. :: illus. ;24 cm |
| ISBN | 0131861360 |
| Subjek | Startegic Management - Executive Ability Personnel directors Strategic Planning |
| Abstrak | "Corporate success depends to a considerable degree on the ability of senior executives to craft and implement effective strategies. Companies that enjoy to competitive advantage over their rivals typically have a better grasp of what their customers prefer, how they can create value, who their competitors are, and how they behave. This book is designed to be a practical guide for executives, MBA, and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the first edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout. New in the second edition: ? A Chapter on ?Strategy and Performance? explicitly linking strategy formulation to implementation and organizational change., ? More extensive discussion of globalization as a driver of strategy formulation., ? A new section on industry evolution and its implications for crafting a strategy., ? A greater focus on knowledge and brand value as strategic resources., ? Expanded coverage of corporate strategy including a discussion of what is core, when to diversity away from the core, and of ways to manage a diversified portfolio of business. |
| Catatan | Indeks : p. 155 - 159 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
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