Judul | Basic Marketing: a global-managerial approach |
Pengarang | William D. Perreault Jr. E Jerome McCarthy |
EDISI | 15th Ed. |
Penerbitan | New York McGraw-Hill 2005 |
Deskripsi Fisik | xii, 793 p.:illus.;28 cm. |
ISBN | 0072525231 |
Subjek | Marketing |
Abstrak | This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well. |
Catatan | Indeks : I1-I32 |
Bahasa | Inggris |
Bentuk Karya | Tidak ada kode yang sesuai |
Target Pembaca | Tidak ada kode yang sesuai |
No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
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Tag | Ind1 | Ind2 | Isi |
001 | INLIS000000000008736 | ||
005 | 20200508204512 | ||
008 | 200508||||||||| | ||| |||| ||eng|| | ||
020 | $a 0072525231 | ||
035 | 0010-0520008736 | ||
041 | $a eng | ||
082 | 0 | $a 381.1 | |
084 | $a 381.1/PER/B | ||
100 | 0 | $a William D. Perreault | |
245 | 0 | 0 | $a Basic Marketing: a global-managerial approach |
250 | $a 15th Ed. | ||
260 | $a New York $b McGraw-Hill $c 2005 | ||
300 | $a xii, 793 p.$b :illus.;$c 28 cm. | ||
500 | $a Indeks : I1-I32 | ||
520 | $a This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well. | ||
650 | 0 | $a Marketing | |
700 | 0 | $a Jr. E Jerome McCarthy |
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