| Judul | Basic Marketing: a global-managerial approach |
| Pengarang | William D. Perreault Jr. E Jerome McCarthy |
| EDISI | 15th Ed. |
| Penerbitan | New York McGraw-Hill 2005 |
| Deskripsi Fisik | xii, 793 p.:illus.;28 cm. |
| ISBN | 0072525231 |
| Subjek | Marketing |
| Abstrak | This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well. |
| Catatan | Indeks : I1-I32 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000008736 | ||
| 005 | 20200508204512 | ||
| 008 | 200508||||||||| | ||| |||| ||eng|| | ||
| 020 | $a 0072525231 | ||
| 035 | 0010-0520008736 | ||
| 041 | $a eng | ||
| 082 | 0 | $a 381.1 | |
| 084 | $a 381.1/PER/B | ||
| 100 | 0 | $a William D. Perreault | |
| 245 | 0 | 0 | $a Basic Marketing: a global-managerial approach |
| 250 | $a 15th Ed. | ||
| 260 | $a New York $b McGraw-Hill $c 2005 | ||
| 300 | $a xii, 793 p.$b :illus.;$c 28 cm. | ||
| 500 | $a Indeks : I1-I32 | ||
| 520 | $a This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well. | ||
| 650 | 0 | $a Marketing | |
| 700 | 0 | $a Jr. E Jerome McCarthy |
Content Unduh katalog
Karya Terkait :