| Judul | Marketing Management: Knowledge and Skills |
| Pengarang | J. Paul Peter James H. Donnelly Jr. |
| EDISI | 8th Ed. |
| Penerbitan | New York McGraw-Hill 2007 |
| Deskripsi Fisik | xvii, 813p.:illus.;26cm. |
| ISBN | 9780073137636 |
| Subjek | Marketing-Management |
| Abstrak | Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, provides an overview of critical issues in marketing management, helping students to develop the skills necessary to create and sustain successful marketing strategies. Through comprehensive text chapters that analyze the marketing process and 40 cases that go beyond traditional marketing principles, Marketing Management brings to life the role of marketing in cross-functional business and organization strategies. |
| Catatan | Indeks : p.796-813 p.788 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
| No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
|---|
| Tag | Ind1 | Ind2 | Isi |
| 001 | INLIS000000000008749 | ||
| 005 | 20200508204516 | ||
| 008 | 200508||||||||| | ||| |||| ||eng|| | ||
| 020 | $a 9780073137636 | ||
| 035 | 0010-0520008749 | ||
| 041 | $a eng | ||
| 082 | 0 | $a 650 | |
| 084 | $a 650/PET/M | ||
| 100 | 0 | $a J. Paul Peter | |
| 245 | 0 | 0 | $a Marketing Management: Knowledge and Skills |
| 250 | $a 8th Ed. | ||
| 260 | $a New York $b McGraw-Hill $c 2007 | ||
| 300 | $a xvii, 813p.$b :illus.;$c 26cm. | ||
| 500 | $a Indeks : p.796-813 | ||
| 504 | $a p.788 | ||
| 520 | $a Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, provides an overview of critical issues in marketing management, helping students to develop the skills necessary to create and sustain successful marketing strategies. Through comprehensive text chapters that analyze the marketing process and 40 cases that go beyond traditional marketing principles, Marketing Management brings to life the role of marketing in cross-functional business and organization strategies. | ||
| 650 | 0 | $a Marketing-Management | |
| 700 | 0 | $a James H. Donnelly | |
| 700 | 0 | $a Jr. |
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