| Judul | Predicting Market Success / Robert Passikoff |
| Pengarang | Passikoff, Robert |
| EDISI | ed.1 |
| Penerbitan | New Jersey : Wiley Publishing, 2006 |
| Deskripsi Fisik | xiv, 242 p. ::illus. ;23 cm. |
| ISBN | 9780470040225 |
| Subjek | marketing |
| Abstrak | This leading-edge book introduces a new loyalty-based, customer-listenig system that outperforms traditional research methods. Based on years of experience as a brand consultant, Robert Passikoff shows you how to integrate loyalty and engagement metrics into existing marketing strategies-letting you accurately perdict market behavior, customer loyalty, sales, and profitability. |
| Catatan | Indeks : p.235-242 |
| Bahasa | Inggris |
| Bentuk Karya | Tidak ada kode yang sesuai |
| Target Pembaca | Tidak ada kode yang sesuai |
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