Detail Katalog

ID: 1192

22 Irrefutable Laws Of Advertising And When To Violate Them

Pengarang:
Michael Newman

Penerbit:
Nuansa,

Tempat Terbit:
Singapore :

Tahun Terbit:
2006

Bahasa:
eng

Subjek

1. Advertising -- 2. Sales Promotion

Deskripsi Fisik:
XXVIII, 266 hal ; 23 cm ; 23 cm

ISBN:
978-0-470-82-18

Nomor Panggil:
659.122/NEW/d

Control Number:
INLIS000000000001192

BIB ID:
0010-0520001192

Catatan

Indeks : Indeks hal. 261-266 ; This is an authoritative and unique guide to the universal principles that underlie great advertising? the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, "22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Lihat Cover Original

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`00000007220`	`659.122/NEW/d`	Dapat dipinjam	Mahkamah Konstitusi RI	Tersedia

Format MARC21 - Total 18 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000001192	1
005	`_`	`_`	20221207032912	2
035	`#`	`#`	$a 0010-0520001192	3
008	`_`	`_`	221207################\|##########\|#eng##	4
020	`#`	`#`	$a 978-0-470-82-18	5
041	`_`	`_`	$a eng	6
082	`#`	`#`	$a 659.122	7
084	`#`	`#`	$a 659.122/NEW/d	8
100	`_`	`#`	$a Michael Newman	9
245	`1`	`#`	$a 22 Irrefutable Laws Of Advertising And When To Violate Them	10
260	`#`	`#`	$a Singapore :$b Nuansa,$c 2006	11
300	`#`	`#`	$a XXVIII, 266 hal ; 23 cm ; $c 23 cm	12
500	`#`	`#`	$a Indeks : Indeks hal. 261-266	13
520	`#`	`#`	$a This is an authoritative and unique guide to the universal principles that underlie great advertising? the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, "22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers	14
650	`_`	`4`	$a 1. Advertising	15
650	`_`	`4`	$a 2. Sales Promotion	16
990	`#`	`#`	$a 07220/MKRI-P/XII-2007	17
990	`#`	`#`	$a 07220/MKRI-P/XII-2007	18

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

Aksi Cepat

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Informasi Katalog

Ditambahkan: 22 Dec 2007
Disetujui OPAC: 08 May 2020

Pencarian Terkait

Karya Michael Newman Dari Nuansa, Subjek: 1. Advertising -- 2.... Tahun 2006