Influence (Psychology) -- Persuasion (Psychology)

Indeks : p.254-259 ; p.235-253 ; The initial version of influence was designed for the popular reader, and as such, an attempt was made to write it in an engaging style. In the subsequent versions, that style is retained. This book highlights the experiences of individuals who have read it, recognized how one of the principles worked on (or for) them in a particular instance, and wrote to the writer describing the event. Their descriptions, which appear in the reader's reports in each chapter, illustrate how easily and frequently we can fall victim to the influence process in our everyday lives. There are now twice as many firsthand accounts of how it principles apply to business and personal lives.