Judul | Marketing research |
Pengarang | Donald R. Cooper Pamela S. Schindler |
Penerbitan | New York Mc Graw Hill 2006 |
Deskripsi Fisik | xix,790 hal.: il.;29 cm. |
ISBN | 9780072837865 |
Subjek | Marketing research |
Abstrak | Marketing Research is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported marketing decisions with undergarduate students preparing to be future marketers. We have used our research and teching experience and our numerous research industry contacts to create a textbooks full of practical examples and researcher insights. |
Catatan | Indeks : p.771-790 p.726-749 |
Bahasa | Inggris |
Bentuk Karya | Tidak ada kode yang sesuai |
Target Pembaca | Tidak ada kode yang sesuai |
No Barcode | No. Panggil | Akses | Lokasi | Ketersediaan |
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Tag | Ind1 | Ind2 | Isi |
001 | INLIS000000000008721 | ||
005 | 20200508204509 | ||
008 | 200508||||||||| | ||| |||| ||eng|| | ||
020 | $a 9780072837865 | ||
035 | 0010-0520008721 | ||
041 | $a eng | ||
082 | 0 | $a 380.11 | |
084 | $a 380.11/MAR/M | ||
100 | 0 | $a Donald R. Cooper | |
245 | 0 | 0 | $a Marketing research |
260 | $a New York $b Mc Graw Hill $c 2006 | ||
300 | $a xix,790 hal.$b : il.;$c 29 cm. | ||
500 | $a Indeks : p.771-790 | ||
504 | $a p.726-749 | ||
520 | $a Marketing Research is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported marketing decisions with undergarduate students preparing to be future marketers. We have used our research and teching experience and our numerous research industry contacts to create a textbooks full of practical examples and researcher insights. | ||
650 | 0 | $a Marketing | |
650 | 0 | $a research | |
700 | 0 | $a Pamela S. Schindler |
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