Judul | Creativity at Work : Developing the Right Practices to Make Innovation Happen / Jeff Degraff and Katherine A. Lawrence |
Pengarang | Degraff, Jeff Katherine A. Lawrence |
Penerbitan | San Fransisco : Jossey-Bass Publishers, 2002 |
Deskripsi Fisik | xviii, 220 p. :illus. ;24 cm. |
ISBN | 0-7879-5725-9 |
Subjek | Organizational change Orgnaizational Effectiveness creative ability in Bussiness |
Abstrak | Creativity has long been accepted as a core competence that can help a company create products, services, processes, or ideas that are better or new. Unfortunatelt, many companies and managers try to adopt a one-size-fits-all "best practice" for creativity, often leading to disappointing results-because each new creative endeavor needs a different approach. Creativity at Work provides a comprehensive guide that will help managers recognize their creative situation and then assess what practices and tools will work best for their circumstances. |
Catatan | Indeks : p. 215-220 |
Bahasa | Inggris |
Bentuk Karya | Tidak ada kode yang sesuai |
Target Pembaca | Tidak ada kode yang sesuai |
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