Detail Katalog

ID: 4130
Cover Public Relations :  The Propession and The Practice / Dan Lattimore

Public Relations : The Propession and The Practice / Dan Lattimore

Edisi: Ed.2

Pengarang:
Lattimore, Dan ; Otis Baskin ; Suzette T.Heiman ; Elizabeth L.Toth
Penerbit:
Mc Graw Hill,
Tempat Terbit:
New York :
Tahun Terbit:
2007
Bahasa:
eng
Subjek
Public Relations -- Communication
Deskripsi Fisik:
xxiv,387hlm ; 25,5cm
ISBN:
9780071265560
Nomor Panggil:
659.2 LAT p
Control Number:
INLIS000000000004130
BIB ID:
0010-0520004130
Catatan
Indeks : Index ; Public relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession.
Status
Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional
Informasi Eksemplar & Metadata
Nomor Barcode Nomor Panggil Akses Lokasi Ketersediaan
00000007475 659.2 LAT p Dapat dipinjam Mahkamah Konstitusi RI Tersedia
Format MARC21 - Total 22 field
Tag Ind1 Ind2 Nilai Urutan
001 _ _ INLIS000000000004130 1
005 _ _ 20221112020417 2
035 # # $a 0010-0520004130 3
008 _ _ 221112################|##########|#eng## 4
020 # # $a 9780071265560 5
041 _ _ $a eng 6
082 # # $a 659.2 7
084 # # $a 659.2 LAT p 8
100 _ # $a Lattimore, Dan 9
700 _ # $a Otis Baskin 10
700 _ # $a Suzette T.Heiman 11
700 _ # $a Elizabeth L.Toth 12
245 1 # $a Public Relations : $b The Propession and The Practice /$c Dan Lattimore 13
250 # # $a Ed.2 14
260 # # $a New York :$b Mc Graw Hill,$c 2007 15
300 # # $a xxiv,387hlm ; $c 25,5cm 16
500 # # $a Indeks : Index 17
520 # # $a Public relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession. 18
650 _ 4 $a Public Relations 19
650 _ 4 $a Communication 20
990 # # $a 07475/MKRI-P/XII-2007 21
990 # # $a 07475/MKRI-P/XII-2007 22
Penjelasan Field MARC21:
  • 001: Control Number
  • 005: Date and Time of Latest Transaction
  • 020: ISBN
  • 100: Main Entry - Personal Name
  • 245: Title Statement
  • 250: Edition Statement
  • 260: Publication Information
  • 300: Physical Description
  • 650: Subject
  • 700: Added Entry - Personal Name
Informasi Katalog

Ditambahkan: 04 Jan 2008
Disetujui OPAC: 08 May 2020
Export