Detail Katalog

ID: 6318
Cover Business To Business Marketing : A Strategic Approach / Michael H. Morris [et.al]

Business To Business Marketing : A Strategic Approach / Michael H. Morris [et.al]

Edisi: 3 rd. ed.

Pengarang:
Morris, Michael H. [et.al]
Penerbit:
Sage Publication,
Tempat Terbit:
London :
Tahun Terbit:
2001
Bahasa:
eng
Subjek
Manajemen Penjualan
Deskripsi Fisik:
XXIII, 536 hlm.; 26 cm. ; 26 cm.
ISBN:
0-8039-5964-8
Nomor Panggil:
658.8 MOR b
Control Number:
INLIS000000000006318
BIB ID:
0010-0520006318
Catatan
Indeks : Index ; Thoroughly updated throughout this much-anticipated new edition provides students with a comprehensive, state of the art view of business to business marketing. Whith a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long term customer relationships.
Status
Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional
Informasi Eksemplar & Metadata
Nomor Barcode Nomor Panggil Akses Lokasi Ketersediaan
00000001666 658.8 MOR b Dapat dipinjam Mahkamah Konstitusi RI Tersedia
Format MARC21 - Total 18 field
Tag Ind1 Ind2 Nilai Urutan
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035 # # $a 0010-0520006318 3
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020 # # $a 0-8039-5964-8 5
041 _ _ $a eng 6
082 # # $a 658.8 7
084 # # $a 658.8 MOR b 8
100 _ # $a Morris, Michael H. [et.al] 9
245 1 # $a Business To Business Marketing : A Strategic Approach /$c Michael H. Morris [et.al] 10
250 # # $a 3 rd. ed. 11
260 # # $a London :$b Sage Publication,$c 2001 12
300 # # $a XXIII, 536 hlm.; 26 cm. ; $c 26 cm. 13
500 # # $a Indeks : Index 14
520 # # $a Thoroughly updated throughout this much-anticipated new edition provides students with a comprehensive, state of the art view of business to business marketing. Whith a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long term customer relationships. 15
650 _ 4 $a Manajemen Penjualan 16
990 # # $a 01666/MKRI-P/II-2005 17
990 # # $a 01666/MKRI-P/II-2005 18
Penjelasan Field MARC21:
  • 001: Control Number
  • 005: Date and Time of Latest Transaction
  • 020: ISBN
  • 100: Main Entry - Personal Name
  • 245: Title Statement
  • 250: Edition Statement
  • 260: Publication Information
  • 300: Physical Description
  • 650: Subject
  • 700: Added Entry - Personal Name
Informasi Katalog

Ditambahkan: 22 Jul 2007
Disetujui OPAC: 08 May 2020
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