Detail Katalog

ID: 669

Marketing Hospitality / Cathy H.C. Hsu

Edisi: 3rd ed.

Pengarang:
Hsu, Cathy H.C. ; and Tom Powers

Penerbit:
John Wiley & Sons,

Tempat Terbit:
New York :

Tahun Terbit:
2001

Bahasa:
eng

Subjek

Hospitality industry-Marketing

Deskripsi Fisik:
xxii, 360p. : : illus, ; 24cm.

ISBN:
0471348856

Nomor Panggil:
647.940 HSU m

Control Number:
INLIS000000000000669

BIB ID:
0010-0520000669

Catatan

Indeks : p.345 - 360 ; This book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan.

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Lihat Cover Original

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`00000011018`	`647.940 HSU m`	Dapat dipinjam	Mahkamah Konstitusi RI	Tersedia
`00000011019`	`647.940 HSU m`	Dapat dipinjam	Mahkamah Konstitusi RI	Tersedia

Format MARC21 - Total 23 field

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035	`#`	`#`	$a 0010-0520000669	3
008	`_`	`_`	221112################\|##########\|#eng##	4
020	`#`	`#`	$a 0471348856	5
041	`_`	`_`	$a eng	6
082	`#`	`#`	$a 647.940	7
084	`#`	`#`	$a 647.940 HSU m	8
100	`_`	`#`	$a Hsu, Cathy H.C.	9
700	`_`	`#`	$a and Tom Powers	10
245	`1`	`#`	$a Marketing Hospitality /$c Cathy H.C. Hsu	11
250	`#`	`#`	$a 3rd ed.	12
260	`#`	`#`	$a New York :$b John Wiley & Sons,$c 2001	13
300	`#`	`#`	$a xxii, 360p. : $b : illus, ; $c 24cm.	14
500	`#`	`#`	$a Indeks : p.345 - 360	15
520	`#`	`#`	$a This book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan.	16
650	`_`	`4`	$a Hospitality industry-Marketing	17
990	`#`	`#`	$a 11018/MKRI-P/XI-2008	18
990	`#`	`#`	$a 11019/MKRI-P/XI-2008	19
990	`#`	`#`	$a 11019/MKRI-P/XI-2008	20
990	`#`	`#`	$a 11018/MKRI-P/XI-2008	21
990	`#`	`#`	$a 11018/MKRI-P/XI-2008	22
990	`#`	`#`	$a 11019/MKRI-P/XI-2008	23

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

Aksi Cepat

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Informasi Katalog

Ditambahkan: 31 Dec 2008
Disetujui OPAC: 08 May 2020

Pencarian Terkait

Karya Hsu Dari John Wiley & Sons, Subjek: Hospitality industry... Tahun 2001