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ID: 8736

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Basic Marketing: a global-managerial approach

Edisi: 15th Ed.

Pengarang:
William D. Perreault; Jr. E Jerome McCarthy

Penerbit:
McGraw-Hill

Tempat Terbit:
New York

Tahun Terbit:
2005

Bahasa:
eng

Marketing

Deskripsi Fisik:
xii, 793 p.:illus.;28 cm.

ISBN:
0072525231

Nomor Panggil:
381.1/PER/B

Control Number:
INLIS000000000008736

BIB ID:
0010-0520008736

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Format MARC21 - Total 17 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000008736	1
005	`_`	`_`	20200508204512	2
008	`_`	`_`	200508\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
020	`_`	`_`	$a 0072525231	4
035	`_`	`_`	0010-0520008736	5
041	`_`	`_`	$a eng	6
082	`_`	`_`	$a 381.1	7
084	`_`	`_`	$a 381.1/PER/B	8
100	`_`	`_`	$a William D. Perreault	9
700	`_`	`_`	$a Jr. E Jerome McCarthy	10
245	`_`	`_`	$a Basic Marketing: a global-managerial approach	11
250	`_`	`_`	$a 15th Ed.	12
260	`_`	`_`	$a New York $b McGraw-Hill $c 2005	13
300	`_`	`_`	$a xii, 793 p.$b :illus.;$c 28 cm.	14
500	`_`	`_`	$a Indeks : I1-I32	15
520	`_`	`_`	$a This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well.	16
650	`_`	`_`	$a Marketing	17

Ditambahkan: 14 Jul 2011
Disetujui OPAC: 08 May 2020