Detail Katalog

ID: 8749

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Marketing Management: Knowledge and Skills

Edisi: 8th Ed.

Pengarang:
J. Paul Peter; James H. Donnelly; Jr.

Penerbit:
McGraw-Hill

Tempat Terbit:
New York

Tahun Terbit:
2007

Bahasa:
eng

Marketing-Management

Deskripsi Fisik:
xvii, 813p.:illus.;26cm.

ISBN:
9780073137636

Nomor Panggil:
650/PET/M

Control Number:
INLIS000000000008749

BIB ID:
0010-0520008749

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Format MARC21 - Total 19 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000008749	1
005	`_`	`_`	20200508204516	2
008	`_`	`_`	200508\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
020	`_`	`_`	$a 9780073137636	4
035	`_`	`_`	0010-0520008749	5
041	`_`	`_`	$a eng	6
082	`_`	`_`	$a 650	7
084	`_`	`_`	$a 650/PET/M	8
100	`_`	`_`	$a J. Paul Peter	9
700	`_`	`_`	$a James H. Donnelly	10
700	`_`	`_`	$a Jr.	11
245	`_`	`_`	$a Marketing Management: Knowledge and Skills	12
250	`_`	`_`	$a 8th Ed.	13
260	`_`	`_`	$a New York $b McGraw-Hill $c 2007	14
300	`_`	`_`	$a xvii, 813p.$b :illus.;$c 26cm.	15
500	`_`	`_`	$a Indeks : p.796-813	16
504	`_`	`_`	$a p.788	17
520	`_`	`_`	$a Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, provides an overview of critical issues in marketing management, helping students to develop the skills necessary to create and sustain successful marketing strategies. Through comprehensive text chapters that analyze the marketing process and 40 cases that go beyond traditional marketing principles, Marketing Management brings to life the role of marketing in cross-functional business and organization strategies.	18
650	`_`	`_`	$a Marketing-Management	19

Ditambahkan: 15 Jul 2011
Disetujui OPAC: 08 May 2020