Detail Katalog

ID: 8791

Unleashing The Power of PR: contrarian's Guide to Marketing and Communication

Edisi: Ed. 1

Pengarang:
Mark Weiner

Penerbit:
Jossey-Bass

Tempat Terbit:
San Francisco

Tahun Terbit:
2006

Bahasa:
eng

Public Relation - Business Communication

Deskripsi Fisik:
xi, 246p.:ill.; 24 cm.

ISBN:
0787982792

Nomor Panggil:
650/WEI/U

Control Number:
INLIS000000000008791

BIB ID:
0010-0520008791

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Lihat Cover Original

Format MARC21 - Total 16 field

Tag	Ind1	Ind2	Nilai	Urutan
001	`_`	`_`	INLIS000000000008791	1
005	`_`	`_`	20200508204527	2
008	`_`	`_`	200508\|\|\|\|\|\|\|\|\| \| \|\|\| \|\|\|\| \|\|eng\|\|	3
020	`_`	`_`	$a 0787982792	4
035	`_`	`_`	0010-0520008791	5
041	`_`	`_`	$a eng	6
082	`_`	`_`	$a 650	7
084	`_`	`_`	$a 650/WEI/U	8
100	`_`	`_`	$a Mark Weiner	9
245	`_`	`_`	$a Unleashing The Power of PR: contrarian's Guide to Marketing and Communication	10
250	`_`	`_`	$a Ed. 1	11
260	`_`	`_`	$a San Francisco $b Jossey-Bass $c 2006	12
300	`_`	`_`	$a xi, 246p.$b :ill.;$c 24 cm.	13
500	`_`	`_`	$a Indeks : p.237-247	14
520	`_`	`_`	$a Unleashing The Power of PR explains how to use market research methods to plan and evaluate and public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results.	15
650	`_`	`_`	$a Public Relation - Business Communication	16

Ditambahkan: 13 Jul 2011
Disetujui OPAC: 08 May 2020